The Summer Olympics are exactly 100 days away, can you believe it? Just in time for Mother’s Day, P&G has rolled out their “Thank You, Mom” campaign. Directed by renowned film director Alejandro González Iñárritu, this two minute video profiles the lives of mothers and young athletes in four major Olympic cities: Los Angeles, Beijing, London and Rio de Janeiro. I find this glimpse into the journey of future Olympians, and the sacrifices made by both the competitors and their families, to be so compelling. What do you think?
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